College of Ozark Drops Nike, Amid New Ad Campaign

Shares of Nike fell almost 3 % in midday trading Tuesday, and social media posts showing consumers cutting up or burning Nike clothing popped up with a hashtag encouraging a #NikeBoycott.

Milstead said he believes Kaepernick "is entitled" to his opinion about law enforcement and what he wants to do during the national anthem, but he also believes "in the notability of policing and I believe you respect the flag and stand for the national anthem".

Nike's sales, by the way, have risen 31 percent compared to this time period past year.

Woods has been endorsed by Nike his whole career.

Nike selected Kaepernick to represent the athletic brand's 30th anniversary of the "Just Do It" slogan.

According to Business Insider, Robinhood's app data scientist Sahill Podar said, "Investors on Robinhood are buying Nike stock 300 percent more than they're selling, compared to 12 percent last week".

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Kaepernick made the decision to kneel during the national anthem at NFL games in 2016 to highlight police brutality and racial inequality in the US.

The Nike, which Kaepernick narrates, features stories from athletes who overcame illness or disabilities.

Nike aired the first commercial featuring Kaepernick during the NFL's season kickoff game Thursday night.

While the motto of the ad is "Don't ask if your dreams are insane, ask if they're insane enough" - many have honed into the one that tells Kaepernick's story: "Believe in something, even if it means losing everything". Ultimately, when it's all said and done, I'm most thrilled to see him continue to access platforms that might lead some people to the work he's done. The NFL should have taken a bold stand on this, but they fumbled it badly and now Nike is piling on.

"If Nike is ashamed of America, we are ashamed of them", college president Jerry C. Davis said in a written statement.

One Gold Star mother, whose Marine son died in the line of duty, against the company for belittling the word "sacrifice" by featuring an anti-police former National Football League player as its spokesperson. Soon after, the protest movement caught fire as dozens of players across the league began either kneeling or raising their fists in protest. "I think what gets lost in translation is what this is all about".

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