AMC taking on MoviePass with new movie ticket program

AMC will soon be offering its vast clientele a premium subscription service called "AMC Stubs A-List", which will give theatre-goers the chance to watch three movies a week for $19.95 per month.

The new tier to its AMC Stubs rewards program answers a rival loyalty club at Cinemark Entertainment, Cinemark Movie Club, and controversial theater subscription app MoviePass.

Although there is no carryover from week to week, AMC notes that all three movies can be seen on the same day (with a two-hour buffer between each show time) and that members can see individual movies they have previous seen.

AMC Stubs A-List membership plan, which also features concessions discounts, will debut Tuesday.

Beyond that, the service also includes tickets for virtually every format, including standard 2D, Dolby Cinema, IMAX, PRIME, RealD 3D, BigD, and D-Box.

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MoviePass and AMC have feuded in the past over specifics regarding MoviePass access to AMC theaters and even went so far as to take some AMC theaters out of the MoviePass cache. You can make reservations for movies nearly any time, even if you've already seen them. The offer includes other incentives, such as free upgrades on popcorn and soda, no online ticket fees and other loyalty bonuses. The movie ticket program starts on June 26. The glaringly obvious advantages that MoviePass has over "Stubs A-List" are that it's half the cost and you can see movies at whatever theater you want.

MoviePass has attracted 3 million members, but the stock price of the service's parent company, Helios and Matheson, has dropped from $38 a share to 44 cents a share.

MoviePass announced that it exceeded 3 million subscribers last week and that it projects it will have more than 5 million by the end of the year.

Under the terms of the agreement between Imax and AMC, the theater chain will ensure there is no reduction in Imax's overall economics.

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