Google to shut its URL Shortener on April 13

New and anonymous users can not use goo.gl console to shorten their links starting from April 13th, while old users get an extension for a year.

In 2009, Google introduced its goo.gl URL shortener, being one of the first companies to offer such a service. Starting April 13, 2018, the service will no longer accept new users and will discontinue the service for existing users on March 30, 2019. "Previously created links will continue to redirect to their intended destination", a statement read on the goo.gl platform.

Instead of goo.gl Google will use Firebase Dynamic Links (FDL), which allows us to give specific links to applications or web services. This way registered users will have time to download all their existing data related to shorten URLs they have created using goo.gl.

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While neither Google's FeedBurner nor the Toolbar exists now, the search giant wants the users and developers to move to Firebase Dynamic Links (FDL). But existing users will be able to use it for another year after which it will discontinue exclusively.

"URL Shortener has been a great tool that we're proud to have built". However, Android Police pointed out that FDLs shouldn't technically be referred to as the replacement of goo.gl short links. For example, deep links offer the benefit of being able to redirect someone to not only a website, but a point within a website. While all existing links will still point to right address, users will be unable to create new shortened links; and will eventually be unable to manage current links. If you are looking to create new short links, we recommend you use Firebase Dynamic Links or check out popular services like Bitly and Ow.ly as an alternative.

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