Pandora lets free users trial its on-demand music streaming

To take advantage of this, users will be able to search for the song that they want to play and by watching a 15-second ad, unlocking the ability to play the song for free.

With these new features, Pandora now offers the best mobile solution for music-lovers seeking an on-demand listening experience, whether you watch an ad or pay for a subscription. Plus, which costs $5 each month, lets you create an unlimited number of stations and save four of those stations for offline listening, as well as eliminates all ads and allows for unlimited skips and replays. For the first listen, users will get an audio interstitial explaining that they're getting preview of the premium experience. Pandora shares have fallen 61% this year, compared with a 19% gain for the S&P 500 Index.

Part of that changed earlier this year, when Pandora rolled out a $10-a-month premium tier to compete directly with the likes of Spotify and Apple Music. There are no ads during playback after you watch that initial video, but if you search for a new piece of content within the app or click on an email or social media link for a specific album or track, you'll have to watch a video ad before you can play it.

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"Our ad-supported listeners' top request has consistently been the ability to directly play the specific songs, albums, or playlists they want", said Roger Lynch, President & CEO, Pandora.

One further feature is likely to be of particular interest to artists. If you agree to watch it, you'll then be able to stream music on-demand and without other ads interrupting your listening experience.

This new ad-based "unlock" feature could help convince some of Pandora's 75 million free and Plus tiers to start paying for Premium on-demand music streaming. Check out their website here to see their new user-friendly features! "If you're not willing to pay, you just couldn't do that on Pandora", product officer Chris Phillips told Engadget. But the company has a somewhat intriguing strategy to give those free users a taste of premium. Pandora is doing just that by giving users of their free service access to the Premium service for a certain period of time.

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