Apple brought pre-orders to App Store

Apple has announced a new update for developers which will let them offer new apps for pre-order via the Apple app store. It could be another way for bigger app makers to dominate search ads, using three-month pre-order campaigns that smaller competitors can't afford. Customers can see your product page and order your app before it's released for download.

Once the app actually becomes available, it'll be automatically downloaded to the devices of early adopters, which will only be charged for the purchase on launch day.

For paid apps, customers will be charged before the software is downloaded, while freemium apps will naturally be downloaded free of charge. Additionally, pre-order titles are eligible for placement in the store's Today, Games, or Apps tabs, if the app is featured. Then select price and availability in the left column.

Apps made available for pre-order should have a release date at least two days in the future but no more than 90 days in the future.

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In addition to offering apps for pre-orders, Apple will report pre-orders as part of the Sales and Trends section of iTunes Connect.

That means you'll soon be able to find exact launch dates for the most exciting new iOS apps and games more easily than ever. Apple has also included an FAQ with further information about the pre-order process.

The new feature, which Apple detailed for developers Monday, only works for new apps that haven't been published on the App Store before.

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