Facebook Introduces "Watch" Video Platform

To encourage more people to create shows for Watch, Facebook said it would expand its video advertisement monetization program, which shares revenue from commercials that appear during videos. "Watch" will feature the original Facebook-financed videos alongside videos by other paid creators. As more and more people enjoy this experience, we've learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos.

The new format, dubbed "Watch", is available to users on mobile, desktop, laptop and in Facebook's TV apps, he said, adding, "Shows are made up of episodes - live or recorded - and follow a theme or storyline". These shows will be divided into categories within the "Watch" tab, and there will be a "Most Talked About" section where you can scroll through all the trending videos at that time, as well as a "What's Making People Laugh" section (self-explanatory).

Facebook has announced the introduction of its new "Watch" tab, the company's foray into online video shows.

It's a continuation of the video push that Facebook launched a year ago, and Facebook Live is also part of their online video push. Each Watch user will be provided with a personal Watchlist where they can subscribe to particular shows and be notified whenever new episodes come out, whereas the functionality itself will also have some discovery capabilities, facilitating the process of finding new shows that they may be interested in.

Some of the paid creators of Facebook will have their shows appear on "Watch" in an attempt to the seed the app using original content. "Similarly, we'll be opening up shows to a limited group of creators and plan to roll out to all soon". Major League Baseball is broadcasting a game a week on Facebook, enabling people to watch live baseball while connecting with friends and fellow fans on the platform.

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Many Facebook users see videos only as they scroll past a friend's wedding photos or a cousin's political rant, unlike YouTube users who visit that site for the goal of watching videos.

Facebook Chief Operating Officer Sheryl Sandberg recently told CNBC in an interview, "We are making some early investments to create episodic content".

Facebook was also top of the top ten data traffic hogging apps that run at start-up.

"Accessing Facebook through your browser will eliminate the constant background drain of the app, although you'll be missing out on notifications and the comfort of the app".

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