Oculus Rift and Touch bundle is on sale for $399

At $549, the Rift is now the same price as the PlayStation VR headset by itself. The usual RRP for the device, plus two touch controllers bundled-in, is $598, however, for a limited time you can pick the whole package up for just $399. That matches the price of another virtual reality set, PlayStation VR, made by Sony Corp.

"Somebody who goes out and buys a Rift [on sale] is not going to find themselves with hardware that's outdated any time soon", Rubin said.

Admittedly, UK buyers may feel a little short-changed given the new U.S. sale price is also $399, but speaking to MCV, Oculus' VP of content Jason Rubin said he felt that "this $200 is a bigger deal than the last $200" and that the Rift has finally reached "a compelling price point" for the average consumer. That's a pretty incredible deal considering the bundle, which includes the Rift headset itself plus a pair of hand-tracking Touch controllers, previously cost $798. All items are detailed on the official site where you can order the Oculus bundle.

Generally, the Rift has been in the same conversation as the HTC Vive when it comes to VR.

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The company announced the special limited time pricing in a July 10 blog post touting its "Summer of Rift", saying it is dropping the price to encourage more users to try the systems.

Not counting mobile virtual reality kit like the GearVR and Google Glass, this is by far the cheapest price we've ever seen for VR hardware.

Of course, some VR skeptics will take this move as a signal that Oculus is desperately reaching for a quick solution to boost sales on a device that still hasn't cracked the mainstream in terms of widespread popularity. In a Reddit Ask Me Anything post previous year, Oculus founder Palmer Luckey said the company wasn't making money on the Rift at its $599 price point.

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