NBA Takes New Measures to Enhance its Latest Mobile View Feature

We have all been in that "situation" where we squint our eyes at the mobile screen, trying to understand what's going on in the live sports event. It seems the NBA does understand the viewers' predicament after all, and to better the experience of mobile phone viewers is all set to introduce an extra layer of definition to these seasons' games, which will make NBA predictions all the more exciting.

The main target of the all-new Mobile View from NBA is to fulfill the various demands that arise in terms of visuals when one watches games on mobile by giving the viewers a better shot of the game play. In order to make this happen, the league has taken several measures, which includes installing a camera in each of its 29 arenas and adding a producer to every regular-season game. These measures will help add provide unique angles particular to the league's out-of-market subscription service - the League Pass.

A joint venture by Turner Sports and NBA, the NBA Mobile View falls under the duo's NBA Digital partnership. According to the league, the details we see on a TV screen does not translate to a screen that is significantly smaller in size, such as that of a mobile device. With the adding of producers and cameras, it would be possible to do many things like pulling in close and presenting better close-ups, players faces, enhanced images of the action, among others, which in turn will make the overall broadcast more engaging and the viewing experience more enjoyable

Steve Hellmuth, Executive Vice President of operations and technology for the NBA has said that the producer as well as the necessary infrastructure along with the required support staff will be provided by the league.

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The camera signals coming go to the of the home broadcaster's production truck (either regional or national), from where the processing takes place. The signal is thereafter sent through the HSAN network of the league till Secaucus. Here, the producer conditions the game before it is distributes to media partners worldwide. The producer has other responsibilities as well, which includes coordinating commercials, adding captions etc.

An alternative to the traditional camera, the added camera will acts as a better substitute. Additionally, the onsite camera operator will communicate via intercom with the Secaucus producer, and no one else. He can also hear the commentary of the in-game announcer.

Hellmuth, who has stated that almost mobiles constitute half the total viewers, says that the changes have been made as a response NBA League Pass' usership data. Last season, the service garnered 26.7 million views in over 1.2 billion minutes, up by over ten percent from the last season. Subscribers can use the Mobile View to stream as an alternative to the conventional broadcasts. However, subscribers can stream the conventional way as well given that the mobile view has less applicability beyond smaller screen sizes.

Making its debut tomorrow, the NBA Mobile View can be viewed as a part of the free periods of the NBA League Pass from Oct. 25-Nov. 1.

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